MOOtruism™ is a quirky, cow-themed form of "altruism"! It refers to the act of "mooing" someone for no other reason than to share joy, and hopefully brighten their day!

The act of giving someone a cow-themed gift—either in person or left as a surprise—to brighten their day. For more information, please visit our "What is Mooing" page!

Originating in Wisconsin, the dairy state, cows were the natural choice—they're gentle, playful, and a little quirky, just like the surprise joy that mooing provides!

That's wonderful! You can moo with any cow-themed item you want! It can be homemade or bought. The only suggestion is to include mention this website in some form (typed out or via a QR code) so people know why they're receiving a cow!